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OWN YOUR MARKETING SERIES:
GET FOUND & GROW

Module 1:

What is Digital Marketing?

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Module #1: What is Digital Marketing Really?

Learn what marketing really means, how buyers think today, and what you need to do to get found in 2025's digital world.

What You'll Learn:

  • What is marketing (and what it’s not)

  • The 5 pillars of a healthy marketing foundation

  • The modern buyer journey

  • What SEO, branding, and targeting really mean

  • Quick wins you can do today

Also Includes Light Intro To:

Local SEO

Organic Content

Ads

Email Marketing

Social

Website Tracking

What You Get:

  • Live Virtual 60-min Workshop

  • 60-min Live Q&A next day

  • 30-day access to replay

  • Downloadable workbook

  • Current as of [Month/Year]

This Module Is Perfect For:

  • New business owners getting started

  • Seasoned owners finally getting clarity

  • Anyone confused by marketing jargon

FAQs

No. You’ll get access to the recording for 30 days, even if you miss the live session.

Do I have to attend live?

Yes. We update each module's workbook and content within 6 months of major platform changes.

Will this be updated if marketing rules change?

Enroll Now & Take Control

*Space is limited. Replays are only available to those who purchase this module.

OWN YOUR MARKETING SERIES — 12 MODULES

Series 1

Marketing Foundations

Marketing Foundations

Definitions, mindset shifts, buyer journey

Great for first-timers

and reframing experienced owners.

Your Brand Identity & Voice

Positioning, values, tone, style

Brand Voice Guide

Messaging That Connects

Value proposition, elevator pitch, talking to your audience

Frameworks + real examples

Series 2

Digital Setup Essentials

Your Website: Structure, Strategy & Conversions

Navigation, CTAs, mobile design, best practices

Google Business Profile & Local Listings

NAP consistency, reviews, GBP posts & insights

Content Foundations for Visibility

Blog basics, content planning, beginner SEO

Series 3

Smart Growth Tactics

SEO Strategy (Beyond the Basics)

Keyword mapping, local vs. organic, content clusters.

Social Media That Supports Strategy

Channel purpose, batching, brand voice in practice.

Intro to Paid Advertising

Types of ads, targeting, when not to spend money.

Series 4

Systems, Funnels & Momentum

Email Marketing & Lead Capture

Funnels, opt-ins, nurture sequences.

Simple Automations for Busy Businesses

Tools (Zapier, MailerLite, Wix Forms), workflows

Tracking, Metrics & Decision Making

GA4, Looker Studio, KPIs, data you actually need.

ALL DATES:

Module 1: What Is Marketing Really?
Workshop: Wednesday, July 9, 2025 @ 1:00 – 2:00 PM MST
Live Q&A: Thursday, July 10, 2025 @ 1:00 – 2:00 PM MST

 

Module 2: Your Brand Identity & Voice

Module 3: Messaging That Connects
Workshops: Wednesday, July 30, 2025
Module 2: @ 1:00 – 2:00 PM MST
Module 3: @ 2:30 – 3:30 PM MST
Live Q&A: Thursday, July 31, 2025 @ 1:00 – 3:00 PM MST

 

Modules 4: Your Website: Structure, Strategy & Conversions

Modules 5: Google Business Profile & Local Listings
Workshops: Wednesday, August 27, 2025

Module 4: @ 1:00 – 2:00 PM MST
Module 5: @ 2:30 – 3:30 PM MST
Live Q&A: Thursday, August 28, 2025 @ 1:00 – 3:00 PM MST


Module 6: Content Foundations for Visibility

Module 7: SEO Strategy (Beyond the Basics)
Workshops: Wednesday, September 10, 2025
Module 6: @ 1:00 – 2:00 PM MST
Module 7: @ 2:30 – 3:30 PM MST
Live Q&A: Thursday, September 11, 2025 @ 1:00 – 3:00 PM MST


Module 8: Social Media That Supports Strategy
Module 9: Intro to Paid Advertising

Workshops: Wednesday, October 1, 2025
Module 8: @ 1:00 – 2:00 PM MST
Module 9: @ 2:30 – 3:30 PM MST
Live Q&A: Thursday, October 2, 2025 @ 1:00 – 3:00 PM MST


Module 10: Email Marketing & Lead Capture

Module 11: Simple Automations for Busy Businesses
Workshops: Wednesday, October 22, 2025
Module 10: @ 1:00 – 2:00 PM MST
Module 11: @ 2:30 – 3:30 PM MST
Live Q&A: Thursday, October 23, 2025 @ 1:00 –3:00 PM MST


Module 12: Tracking, Metrics & Decision Making

Workshop: Wednesday, November 12, 2025 @ 1:00 – 2:00 PM MST
Live Q&A: Thursday, November 13, 2025 @ 1:00 – 2:00 PM MST

Courses Coming Soon

Planning Your Annual Marketing Calendar

Choosing the Right Tools for Your Stack

Your Full Marketing Map—One Step at a Time

Each workshop is $49 and packed with practical, real-world marketing guidance.
Buy one when you need it—or grab the full series for just $499 and

save nearly $200.

Want structure? Follow our suggested monthly rollout and master your marketing in one powerful year.

Want speed? Stack modules and go faster—you're in control.

Start where you are. Build what lasts.

OR GET

OWN YOUR MARKETING SERIES — 12 MODULES

Series 1

Marketing Foundations

Marketing Foundations

Definitions, mindset shifts, buyer journey

Great for first-timers

and reframing experienced owners.

Your Brand Identity & Voice

Positioning, values, tone, style

Brand Voice Guide

Messaging That Connects

Value proposition, elevator pitch, talking to your audience

Frameworks + real examples

Series 2

Digital Setup Essentials

Your Website: Structure, Strategy & Conversions

Navigation, CTAs, mobile design, best practices

Google Business Profile & Local Listings

NAP consistency, reviews, GBP posts & insights

Content Foundations for Visibility

Blog basics, content planning, beginner SEO

Series 3

Smart Growth Tactics

SEO Strategy (Beyond the Basics)

Keyword mapping, local vs. organic, content clusters.

Social Media That Supports Strategy

Channel purpose, batching, brand voice in practice.

Intro to Paid Advertising

Types of ads, targeting, when not to spend money.

Series 4

Systems, Funnels & Momentum

Email Marketing & Lead Capture

Funnels, opt-ins, nurture sequences.

Simple Automations for Busy Businesses

Tools (Zapier, MailerLite, Wix Forms), workflows

Tracking, Metrics & Decision Making

GA4, Looker Studio, KPIs, data you actually need.

  • Module 1: Wednesday, July 9, 2025

  • Modules 2 & 3: Wednesday, July 30, 2025

  • Modules 4 & 5: Thursday, August 21, 2025

  • Modules 6 & 7: Thursday, September 11, 2025

  • Modules 8 & 9: Thursday, October 2, 2025

  • Modules 10 & 11: Thursday, October 23, 2025

  • Module 12: Thursday, November 13, 2025

Courses Coming Soon

Planning Your Annual Marketing Calendar

Choosing the Right Tools for Your Stack

Your Full Marketing Map—One Step at a Time

Each workshop is $49 and packed with practical, real-world marketing guidance.
Buy one when you need it—or grab the full series for just $499 and

save nearly $200.

Want structure? Follow our suggested monthly rollout and master your marketing in one powerful year.

Want speed? Stack modules and go faster—you're in control.

Start where you are. Build what lasts.

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